Are you unhappy with your conversion rate?
Alan Stewart on Jul 18 2007 at 10:17 am | Filed under: Podcasts
If you’re an Online Business Owner who’s not happy with your conversion rate then you’ll really appreciate Epipod #42 of The Marketer’s Podcast. It features an interview with Ari Galper who has literally cracked the code for online conversion success. As Ari points out during the show there are 2 major reasons they aren’t buying from you:
- They don’t trust what you’re telling them on your website.
- There are “holes” in your sales process that you can’t see, causing your visitors to leave and never come back.
During the podcast Ari reveals how he overcomes these 2 challenges and how you can too.
As promised you can claim your free DVD on Selling online with the human touch by clicking here.
The show ends with the Australian blues songstress Lana Martino-Smith performing Crippled Heart Blues.
Hi Alan,
Great podcast! Some really valuable and useful information there, and something to actually go away and apply.
One question though, I followed the link you provided, but I can’t find anything about a “free DVD” on the page… am I missing something?
Cheers,
Japh
Hey Japh,
Look for the tab that says free video. Ari is now streaming the video.
It is a live seminar and is definitely worth watching.
Cheers,
Alan
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Hi Alan,
Thanks for letting me know about your blog. I’ll certainly start reading it as it appears to have quite a bit of good information on it.
Ian
Hey Ian,
Great to see you here. Please let us all know what you’re up to with your blog, ezine and the latest marketing tools.
Cheers,
Alan
Great podcat Alan, as always.
Glad to see that your back, I listen religiously.
Cheers
Lochlin
Great interview Alan – some really top stuff here which we are sharing with our Sales team. Awesome stuff. Let us know how we help promote your site further..
JDH
Thanks for comments Lochlin and James.
Please keep them coming.
Alan
P.S. As for the promotions we could use the pass it forward methodology … tell 3 people who agree to tell 3 people. Yes world domination is closer than we think.
Hi Alan,
This interview led to me making an important change to our website.
I downloaded this podcast because of conversion rate in the title. Upon listening to it I got the feeling that it didn’t really apply to our product website, but fortunately I kept listening anyway due to the great delivery keeping my attention.
The next day I was thinking back to the podcast and it suddenly clicked that it was the principle of making contact easier in order to increase trust, not the mechanism that mattered. Telephone or live chat would not really work for us due to the time difference between our largest market in the US and ourselves in the UK. So I thought to myself; if I can’t provide a live contact, what is the next best thing? The solution was instead of hiding our email address on the support page, which often implies there is something is wrong, I put an icon on every page with text using a direct email-to link.
Many thanks for the inspiration,
Derek.
Wow, what an interesting interview. It’s definetley true about these “!!!” style sales pitches which inevitably end up asking for a nominal fee. You can’t type out a used car salesman pitch on a website and expect a result: it’s a totally different arena where a certain degree of human interaction is lacking and needs compensating.
Thankyou very much, this was very enlightening