Perry Marshall on Google AdWords

Perry Marshall is recognized by internet marketers across the globe as the world’s leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In this episode Perry covers a wide range of topics, including Google’s new Quality Score, Jetstream Ads, the advantages of the Content Network, Jonathan Mizel’s Expanding Universe Theory, and much more.

You can sign up for an excellent free course by visiting Perry’s “Attract More Customers with White Papers” page.

Please feel free to quote me on the following:

“If you’re running a Google AdWords campaign and you’re not a member of Perry Marshall’s Renaissance Club, you’re probably losing money.” – Alan Stewart.

Please note: Due to the popularity of this podcast there may be a short delay before the audio begins when streaming the media.

9 Responses to “Perry Marshall on Google AdWords”

  1. on 12 Jul 2007 at 9:34 am John Mann "The Keyword Mann"

    Hello Alan, et al.

    Great interview! And with a world class AdWords Guy like Perry Marshall. Kudos on getting Perry doing such a great podcast.

    Glad to hear that Ed was able to convince you to get back on track with regular podcasts. I look forward to hearing them, especially the likes of Perry Marshall.

    John Mann “The Keyword Mann”

    PS ……. Get well soon going out to Ed Keay-Smith.

    PPS ……. When are you & I going to do a followup to our podcast. It’ll be two years on August 19, IIRC

  2. on 13 Jul 2007 at 2:11 am Tom Peters

    Great job Alan,

    Perry is one of the real guys who can talk with authority on the subject.

    I have read pretty much all of his work and it has helped me a great deal.

    His Renaissance Club sounds like a great investment, I will have to check it out.

    I look forward to your next podcast, keep them coming.



  3. on 13 Jul 2007 at 5:25 am John Mann "The Keyword Mann"

    Hey Tom,

    If you’re considering the Renaissance Club, I’d say go for it. I’m a member and I look forward to the monthly snail mail lessons.

    It comes completely guaranteed so if you’re not satisfied you can cancel anytime.

    Just my $0.02


  4. on 18 Jul 2007 at 8:31 pm Steve Green

    This Google Ad Words bz-op is new to me. I ran a ad agency in the pre-Google era and worked like a man obsessed to improve my copy writing skills. This is a whole new game, and I want to play; I’m guessing your book is a good place to start. I feel like I’m about to enter a secret mine to riches. The path is dark and foggy. The journey: a long and arduous road to glittering gold-an endless Mother lode.

    Steve Green

  5. on 18 Jul 2007 at 8:32 pm Steve Green


  6. on 20 Jul 2007 at 12:08 pm Japh

    Hi John,

    I noticed the link on the bottom of your comment there… but it doesn’t work, cause there’s an “i” missing! And when I got to your site, you talk about “1877CHOOSE1.COM”… but that domain isn’t currently registered… so you might want to fix that too!! :)


  7. on 21 Jul 2007 at 6:33 am Admin

    Come on John get your act together 😀

    Steve your copy writing skills would definitely come in handy for Google AdWords. Please tell us more about your background. What was your most successful campaign?

    Tom even if you just sign up for the first month… with all the bonuses you can be sure you’ll get outstanding value for your money.


    Alan :-)

  8. on 24 Jul 2007 at 8:17 pm Simon Griffiths

    Great interview. My only problem with it was the jetstream ads. It was interesting that at the start of the podcast there was talk of really targeting your message, which I totally agree with. However at the end the example of the coffee ad was so untargeted it wasn’t funny. Yes you could say that it gets clicks, but would it really get conversions!!? It would be interesting to find out, but you’d have to sell a lot of coffee to make the money back on your clicks.

    Just thought I’d give you my usual stir up!

  9. on 18 Nov 2007 at 6:29 am Derek Pollard

    Hi Alan,

    This was my first introduction to The Marketers Podcast. In order to get visitors to our site in a controlled manner I knew that I would have to learn Google AdWords yet I was lost as where to start. That was until I found this interview with Perry Marshall, which I was so impressed with that I bought his book, which got me off to a great start with my campaigns.

    Since then I began a wander through your other podcasts with a focus on AdWords. I soon found that I really needed to start from the beginning to build my marketing foundations. So I’ve gone back to your earliest podcasts and I’ve been rewarded with enjoyable and informative content.

    Given your regular requests for feedback, I will endeavour to leave you a trail of comments in return for generosity in making these podcasts available. One of the little things that make a big difference in differentiating your podcasts is that you announce the episode number very early on, usually in the first few seconds. Without this, skipping though tracks on an MP3 player that does not show a track name soon gets frustrating.

    Many thanks,

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