I have a presentation to give in a few weeks – search marketing; direction; new year and all that. I’ll be using F.A.B.L.E. to analyze where campaign ad copy can be improve; as well as, use it to promote changes in our search marketing landing pages. Great podcast!
Thank you for sharing this fabulous concept with everyone. What a simple and easy approach to apply the necessary porcess to writing copy, whether it’s for ads or websites. The way you have explained it makes so much sense and I’m sure will save everyone hours pondering what to write.
Great simple concept that I plan to put to use. My question (without really pondering it myself yet) is can this be applied to adwords marketing? Very limited space in these ads, but maybe there’s an acronym we can apply to micro ads…
I am thrilled beyond belief to see you again at the controls of The Marketers Podcast! I missed your wisdom and knowledge immensely but now I know that I can sleep at night again, comforted by the fact that you have returned.
Seriously, mate, great podcast. I’m looking forward to more!
Great to TMP back. I had just put a link from my site to TMP after declaring how good it was when you disappeared from the planet. Glad to hear you have been busy in 2006 but please do not forget the worldwide fans of TMP.