Improving your adcopy by telling a F.A.B.L.E.

What everyone should know about writing effective adcopy but don’t.

17 Responses to “Improving your adcopy by telling a F.A.B.L.E.”

  1. on 30 Dec 2006 at 10:43 am Sallie Goetsch (rhymes with "sketch")

    You’re back! TMP 38 has sure been a long time coming. Too many people think they can be FAB without the LE, and many more just get an F.

    I hope this means a resurgence for the podcast.

  2. on 30 Dec 2006 at 11:45 am Admin

    Hi Sallie,

    I hope so too. 2006 has been one of the busiest years of my career, hopefully 2007 will be more balanced.

    Thanks for always being there through the thick and thin of podfading.

    I’ve noticed that TMP has disappeared from iTunes. :-( I may have to ask everyone to try resubscribing again just to get us back up there.

    What do you think?

  3. on 30 Dec 2006 at 12:39 pm Tracey

    I loved the FABLE concept. A great podcast as always. There should be more!! Looking forward to the next one.

  4. on 30 Dec 2006 at 4:07 pm Admin

    Hi Tracey,

    I am very happy to read that you loved the FABLE concept.

    Have you tried the exercise on your own products and services?


    Alan :)

  5. on 30 Dec 2006 at 10:24 pm Tracey

    Hi Alan

    As it so happens, I will actually be getting the Company’s ‘Marketing Manager’ to implement the concept within our advertising publications and of course our Website.

    I will let you know the effect it has. I am positive it will have a great outcome.

  6. on 31 Dec 2006 at 8:55 am Admin

    Perhaps you could get him/her to do a podast on how they went. 😉

  7. on 04 Jan 2007 at 10:55 am Tim

    I have a presentation to give in a few weeks – search marketing; direction; new year and all that. I’ll be using F.A.B.L.E. to analyze where campaign ad copy can be improve; as well as, use it to promote changes in our search marketing landing pages. Great podcast!

  8. on 04 Jan 2007 at 1:42 pm Admin

    Hi Tim,

    Wow! That’s great feedback.

    Please tell us more about the presentation.

    Alan :-)

  9. on 08 Jan 2007 at 8:01 am Nolene Wood

    Hi Alan

    Thank you for sharing this fabulous concept with everyone. What a simple and easy approach to apply the necessary porcess to writing copy, whether it’s for ads or websites. The way you have explained it makes so much sense and I’m sure will save everyone hours pondering what to write.

    It’s a real ‘penny dropper’. Love it…

  10. on 08 Jan 2007 at 8:14 am Admin

    Thanks Nolene,

    F.A.B.L.E. is definitely a great reminder to keep us thinking from the buyers point of view.

    Alan :-)

  11. on 08 Jan 2007 at 8:25 am Nippy

    How is it possible Alan can make what I thought was such a complicated and headache producing activity so simple? I’m sure he could make Rocket Science achievable for us mere mortals.

    Thank you once again for an informative and succinct podcast, I’m putting the Fable Concept in practise today. Keep up the great work!

  12. on 08 Jan 2007 at 8:29 am Admin

    Ok now I am starting to get a BIG head.

    Thanks Nippy.

    Alan :-)

  13. on 08 Jan 2007 at 6:05 pm Ed Keay-Smith

    Top podcast Alan, Good to see you back in the podcast saddle!!


    Ed Keay-Smith
    AdWords Marketing

  14. on 09 Jan 2007 at 5:55 am Rich

    Great simple concept that I plan to put to use. My question (without really pondering it myself yet) is can this be applied to adwords marketing? Very limited space in these ads, but maybe there’s an acronym we can apply to micro ads…

    A question for Ed Keay-Smith maybe?


  15. on 09 Jan 2007 at 6:29 am John Mann "The Keyword Mann"

    Hello Alan,

    I am thrilled beyond belief to see you again at the controls of The Marketers Podcast! I missed your wisdom and knowledge immensely but now I know that I can sleep at night again, comforted by the fact that you have returned.

    Seriously, mate, great podcast. I’m looking forward to more!

    John Mann “The Keyword Mann”

  16. on 20 Mar 2007 at 7:57 am Magnus

    I assume 2007 is just as busy as old -06? It’s been awfully quiet from Australia the last couple of months.

  17. on 25 Mar 2007 at 12:26 am Pete Cochrane

    Hi Alan,
    Great to TMP back. I had just put a link from my site to TMP after declaring how good it was when you disappeared from the planet. Glad to hear you have been busy in 2006 but please do not forget the worldwide fans of TMP.

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